The work

Made, not briefed. Here is the proof.

Real work, shown plainly: what I built, what it did, and what I'd do next. Client names stay off the page unless the client says otherwise.

• A one-person studio, run on 52 AI skills

  By the fourth blind round, its writing beat posts made with a professional template system in 5 of 6 verdicts.

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• AI search for a Sydney marine services company

  Its main search moved from position 20.7 to 3.0 on the same page.

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In progress: an AI video ad test, with real numbers.